Research shows that over 60% of individuals working from home have experienced a negative impact to their work/life balance as a result of the COVID-19 pandemic. This imbalance has negatively affected both their mental and physical health.

While many people surveyed claim that too much technology is partly to blame for feeling imbalanced, almost everyone needs their phones to function.

73% respondents check their phone immediately upon waking before doing anything else.

65% respondents says having a mobile phone makes life easier.

The app marketplace is very saturated with lifestyle apps that claim to help you organize, track habits and even help meditate. Our competitive analysis reviewed over 17 different apps and weighed the competitive advantages and disadvantages of apps like Headspace, Done and Habit Tracker.

In our research, the best way to improve your physical and mental health is by forming better habits.
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There is an opening in the marketplace for a simple yet fun, mental and physical health tracking and scheduling app to help users form and keep healthy habits.

Azenda is simple and fun app that allows you to:

• Be Mindful: Track your mental state.
• Be Organized: Schedule and time block your day.
• Be Focused: Set reminders for healthy habits.
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Azenda is simple and fun app that helps you track your mood, set goals and receive helpful reminders to keep yourself motivated and accountable all in one app.

There are no pesky paywalls, long tutorials to watch or hidden features to find. With a calming green and  minimalist design, Azenda is the most powerful yet simple app on your phone.

The Department of Homeland Security helps protect the American people from any and all foreign threats by protecting America's borders, economy and  people. DHS is a vast government entity that is responsible for many areas including the US's emergency response, aviation and border security, human trafficking and cybersecurity, all with the one goal of keeping America safe and secure.

The goal of this project was to redesign the Department of Homeland Security website to improve usability, elevate the design interface and deliver a responsive web experience.

The current DHS website is typical of most government websites, where there is a lot of information to muddle through and there isn't good use of design hierarchy. The content is difficult to navigate and it's difficult to discern the most important and relevant information.

User Persona and Journey Map

Card Sorting and Navigation Redesign

The majority of time on this project was spent organizing content, editing down text, and multiple rounds of iterations and user testing to determine where certain content should live and what should have priority on each page. My goal was to keep the most important information and continually highlight relevant and helpful resources and improve each page's CTAs.

When thinking about defining a style guide for DHS I wanted the website to feel patriotic, inspirational and reflect the website goal of being a helpful resource for the American public, all while remaining apolitical. The color scheme was pulled from the DHS logo with an emphasis on blue and grey and touches of green and red. I was also inspired by the DHS mission to "protect the American people by Air, Land and Sea" and created brand elements to reflect those core values.

I used elements from the U.S. Web Design System (USWDS) to ensure the website met the US government accessibility and design standards.

The final design reflects the goals of the project  to create an upgraded look and feel and user flow while maintaining the integrity of DHS's content. The site is more modern, accessible in Spanish and responsive on mobile and tablets and makes important subpages on immigration, cybersecurity and human trafficking easier to find. The site feels patriotic, helpful, accessible and informative.

I have extensive experience in a variety of print work including marketing booklets and flyers, large-scale trade-show booths and signage, event design, apparel, packaging, sponsorship deliverables (bus-wraps, billboards, etc.) and everything in between.

Creative director and event producer for multiple Worldwide Sales annual conferences in US, APAC, and EMEAI. My experience includes creative direction and event branding including working with Disney illustrators, print and production design, storytelling and presentation creation, vendor sourcing, backstage execution of audio and visuals, event coordination and on-site execution.

Designing Book Covers has been one of the highlights of my career as a designer. My process including reading every manuscript and working with the author to create creative and thought-provoking book covers for both fiction and non-fiction works.

Girls4Science is committed to making STEM exposure accessible and fun so girls can confidently pursue opportunities in STEM fields. Through STEM education, Girls4Science will change the lives of many deserving young girls.

• Only 1/4 of STEM professionals are female.
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• Only 1 out of 20 employed scientists and engineers are
Black women or Latina.
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• 7th grade is typically when girls start to drop from STEM classes.

The Girls4Science website had a lot of information about their organization but in user testing, users failed to identify their cornerstone program or identify what kind of programs they offered and for what age.

The colors, imagery, brand and logo didn't reflect their audience of Gen Z females.

The newly rebranded STEM Academy (formerly Girls4Science) is committed to making STEM exposure accessible and fun so girls can confidently pursue educational and career opportunities in STEM.

‍The refreshed website feels fun, fresh and modern to attract young women who may be curious to learn more about STEM.

On the new home page you immediately know that this is a STEM organization for school age females.There are opportunities to register for the programs, sign up for the newsletter, follow along on social or donate to the nonprofit.

The Science Saturdays page now has program details clearly listed along with the registration, ability to waitlist, volunteer opportunities and alumni testimonials .

I loved this project and everything this organization is trying to accomplish, and as a female in technology I felt personally invested in the success of this redesign. The statistics of women, specifically Black and Latina women employed in STEM fields is embarrassingly low. For a few short weeks I felt as if this class project could really make a difference.

In my career at United I have worn a lot of hats and have experience in B2B digital marketing, content creation, creative strategy, communications, social media , executive presentations and leading creative teams.

Managed the branding and design for United for Business, United’s B2B sales organization that serves over 5,000 corporate customers and global travel agencies responsible for 18B+ of revenue.

Led a team of designers and freelancers to create internal and external communications, print collateral, digital marketing assets, presentations, marketing videos, global marketing templates and tradeshow and event materials.

The rebrand of the "All Together More" AJV airline identity was a year-long brand overhaul working with counterparts at Lufthansa and Air Canada, global agencies and brand departments to refresh, update and rollout a global marketing identity promoted by each individual airline carrier in local markets. The brand identity included digital advertising, Email templates, sales presentations, event materials and print marketing.

Communication goes hand and hand with good design, and if you have a good story to tell, people will listen. Using Salesforce Marketing Cloud and internal United email tools, my experience includes managing the United for Business and United Digital Technology communication strategy, developing branded templates,  design, copywriting, and comms analytics.

Responsible for overseeing the United brand integrity through design and tone of voice and elevate the professionalism of United communications.

In 2019 I led a project team of over 35 individuals including sales systems, digital technology and field sales to redesign and implement data-driven and highly personalized customer-facing presentations.

Researched and developed detailed customer personas to deliver a curated and personalized narrative and elevated the data and reporting to help the numbers tell the story. Oversaw the training and change management plan to launch the Seismic presentation tool for over 900 sales managers.

Built personas for change management initiatives to determine how we communicate and prepare leaders to drive change around return to office and our "return to new" strategy. Carefully crafted thoughtful personas and use cases leading with empathy and considering diversity of career backgrounds, family or caregiver situations, and career aspirations.

I have designed and created the branding for both internal and customer-facing initiatives  including United conferences, sales communications, training and people strategy, corporate events, technology showcases, Business Resource Groups and cybersecurity initiatives.

I have extensive experience with large and small scale events, from global sales conferences with over 900 attendees, to intimate and professional corporate forums. My work includes creative direction and event branding, print and digital design, backstage execution of audio and visuals, sourcing vendors, event coordination and onsite execution.